Pick the gap.
Start from a buyer group and the question it loses.
ChatGPT Ads and AI campaigns
Win the answer, not just the mention.
Turn every question you lose into a campaign: ChatGPT Ads, product pages or content, planned from the same buyer intent.
For: consumer brands growing their direct channel, selling products people think hard about before they buy. Works with Shopify.
Why now
AI answers are now a channel you can work two ways: organic, through your product pages and content, and paid, through ChatGPT Ads. Organic and paid can run from one plan.
Sound familiar?
- You have a list of content ideas and no way to know which one wins a sale.
- You're considering ChatGPT Ads and don't know what to say in them, or to whom.
- Paid, content and product pages are run by different people with different briefs.
How it works
Get a campaign proposal.
Citable prepares the brief: product page changes, an article, or a ChatGPT Ads plan aimed at that group's questions.
You approve, then it ships.
You approve each store change before it's published. A person sets up paid campaigns in your own ads account.
What you get: A campaign plan ranked by where you lose, with every brief ready for your approval.
“The process you have in place is so well defined that it was easy to follow. You do not have to invent anything.”
JJ, Founder, Endo Mind (Thyra Health)
Before you book
A few clear answers.
Does Citable launch ads on its own?
No. A person sets up paid campaigns in your own ads account, and you approve every store change before it's published.
Do I need to run ChatGPT Ads?
No. You can start with product pages and content. Ads are one channel in the plan, not a requirement.
Will this hurt my SEO or email?
Each proposal says exactly what it changes: a product page, an article, or an ad. Nothing goes live until you approve it.
The other two steps
What happens on the call
We pick one question you lose and sketch the campaign we'd run for it, organic, paid or both.