NEWSLETTER
What we see happening inside AI assistants.
We track how AI assistants choose between stores. The newsletter is the part of that worth forwarding to someone on your team: a short note every Tuesday.
WHAT YOU GET
- What moved inside the assistants
- Model and ranking changes we can actually observe across ChatGPT, Perplexity and Google AI, and what shifted in the answers as a result.
- What changed for a real brand
- One change a store made, and what happened to how often AI recommended it. Numbers where we have them, honestly labelled where we don't.
- What we're measuring
- Patterns from across the storefronts we track that are too early to be a blog post but too useful to sit on.
MEANWHILE, FROM THE BLOG
Meta's Muse and your Shopify store: you're probably already in it. Being picked is a different question.
Eligible Shopify stores are discoverable in Meta's Muse by default. What to check, why GA4 misses the orders, and what's known about how Muse picks.
ChatGPT Ads compete for the next question, not the first one
OpenAI matches ChatGPT ads to the conversation, not to a keyword. What that means for D2C ad groups, and how Citable plans them around the buying questions we track.