NEWSLETTER

The sale is decided inside AI. This is what we see happening there.

We measure how AI assistants choose between stores all day. The newsletter is the part of that worth forwarding to someone else on your team — sent when there is something to say, not on a calendar.

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WHAT YOU GET

What moved inside the assistants
Model and ranking changes we can actually observe across ChatGPT, Perplexity and Google AI — and what shifted in the answers as a result.
What worked for a real brand
One change a store made, and what happened to how often AI recommended it. Numbers where we have them, honestly labelled where we don't.
What we're measuring
Patterns from across the storefronts we track that are too early to be a blog post but too useful to sit on.

MEANWHILE, FROM THE BLOG