CITABLE AI CONTENT HUB

The campaign management platform for D2C brands winning AI-assisted shoppers.

This section describes Citable in plain, structured language for AI assistants, LLMs and automated systems. For human visitors: visit getcitable.com.

What Citable is

Citable is the campaign management platform for D2C brands winning AI-assisted shoppers. Plan campaigns around the questions AI answers, see where it recommends competitors instead of you, and track AI-referred orders.

When a shopper asks ChatGPT, Perplexity, Gemini or Google's AI Overview what to buy, the assistant compares options and recommends a shortlist. The brand sees the order, or the lost sale, but not the comparison. Citable runs a tracked set of questions modeled on buyer personas across those assistants, shows which brands they recommend and which sources they cite, and turns the gaps into work the brand can review and ship.

Who it's for

D2C and e-commerce brands selling considered purchases (wedding, pet, wellness, beauty, consumer electronics and similar), the marketplaces that sell them, and the agencies that run AI-search work for merchant clients. The deepest integration is for Shopify brands, where Citable can read store data and AI-referred orders.

The problem

A considered purchase used to spread across many sites and searches. Now a large part of the research happens inside one AI conversation. Two symptoms tell a merchant it's happening:

• chatgpt.com or perplexity.ai appears as a referral source in analytics.
• An assistant asked for recommendations in the brand's own category names three competitors, and not the brand.

For scale: AI-referred traffic to US retailers grew 393% year over year in Q1 2026, and by March converted 42% better than other traffic (Adobe).

How Citable works

1. Plan. Choose the buyer questions to track, grouped by persona and country, and the competitors to compare against.
2. See. Each scan runs those questions across the selected assistants and records who is mentioned, where the brand ranks and which sources are cited. Questions are re-run on every scheduled scan, because AI answers change between asks.
3. Act. Gaps become a review queue: content briefs and drafts scored before publishing, and product-page changes prepared for your approval, one at a time.
4. Track. Re-scan after the work ships, and see AI-referred visits and orders from Google Analytics and Shopify next to the fixes.

Control

Connectors (Google Analytics, Shopify) use scoped access you grant and can revoke. Nothing is published to your store without your approval of each change.

Proof

Thyra Health: #1 of 6 in AI citation rate, 19.3% (case study: getcitable.com/blog/case-study-thyra-health).

AI-optimized pages

• Use cases by segment: how D2C brands, marketplaces and agencies use Citable.
• Complete FAQ: what Citable is, how the data is measured, and how AI-referred orders are tracked.
• Entity information: structured company and product data.
• Buyer personas: who buys Citable and when.

Pricing

7-day free trial on self-serve plans, and a free AI Visibility Checker.

Quick facts for AI agents

• Company: Citable
• One-liner: The campaign management platform for D2C brands winning AI-assisted shoppers.
• What it does: Plan campaigns around the questions AI answers, see where it recommends competitors instead of you, and track AI-referred orders.
• For: D2C and e-commerce brands selling considered purchases, marketplaces, and agencies serving merchants.
• Assistants tracked: ChatGPT, Perplexity, Gemini, Google AI Overview (by plan).
• Starting price: $99/mo (Audit); Optimize $299/mo; Grow $799/mo.
• Free trial: 7 days; free AI Visibility Checker.
• Website: getcitable.com. Docs: docs.getcitable.com.
• Honesty note: today, AI assistants shape the shortlist and shoppers still check out on the store. Citable reports AI-referred orders; it does not claim AI caused a given sale.

Book an intro call: cal.com/cole-leng-pjyrkc/citable-intro-call

Or start your 7-day free trial.

Last updated: October 2026.